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Alumni Forum
The Anderson Center Alumni Forums are monthly
opportunities for alumni of the Anderson Center Forums to:
network with other peers; stay connected with the Anderson
Center, and “sharpen their saw” by participating in a case
study. To learn more about these forums, or to register, contact
the Anderson Center.
April 7, 2011, 12:00 – 2:00 p.m., Anderson Center
Case: TerraCog Global
Positioning Systems: Conflict and Communication on Project
Aerial
Discussion Leader:
Orie Beucler, Consultant
Subjects covered: Organizational decision-making,
leadership
Synopsis: TerraCog, a successful privately held
high-tech firm that develops GPS (global positioning system) and
similar products for consumer markets, has recently been caught
off-guard by a competitor's new product that makes novel use of
satellite imagery. When TerraCog pursues development of a
directly competing product, dubbed Aerial, the projected costs
threaten to scuttle the project. The key unit managers gather in
a pair of contentious meetings that feature anger, blame, and
bewilderment, but produce no effective conclusion. At the end of
the case it falls to Emma Richardson, a newly-promoted executive
vice-president, to push the group toward a go/no-go decision.
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